A sign-up box on your site.
Guests add their email. They press Confirm in a message, and only then are they on your list.
What’s-on emails
Keep your regulars coming back.
A regular what’s-on email to guests who asked for it, written from your own events and sent in your pub’s name. I draft it. You approve it.
See my website for freeIncluded with Highway, £300 a month. Or add it to Footpath or Bridleway for £20 a month.
What you get
A list of people who want to hear from you.
Your events, ready to send.
I draft each email from what is on your website and in your posts. You approve it before it goes.
Your promotions, in the same email.
On Highway, the offer on your monthly poster goes in too, in the same words. How promotions work →
Easy to leave, and the list is yours.
Every email has a way to stop. If you leave, I hand you the list as a spreadsheet.
What a guest receives
One email, your events.
A short, plain email in your pub’s name.
Example email for the fictional Fallow Hart · made up to show the layout
The Fallow HartWhat’s on at The Fallow Hart
The Fallow HartA GOOD PLACE TO PAUSE
Hello [first name],
Here is what is on over the next few weeks.
[Date]
[Event name][Time and a line about it]
[Date]
[Event name][Time and a line about it]
[Dates]
[Offer from this month’s promotion][The same wording as the poster]
See you soon,
The Fallow Hart
You are getting this because you signed up for news from The Fallow Hart, [address of the pub].
Stop these emails
An example, not a real pub’s email.The square brackets show where your own dates, times and offers go.
Which plan has it
In Highway, or on its own.
£0 setup. No VAT to add. 12-month minimum on your plan.
Highway £300 a month
Included.
Up to 1,000 subscribers, plus your promotions in the email. Then £13 a month for each further 1,000 or part.
See everything in Highway →On its own £20 a month
Add it to Footpath or Bridleway.
Up to 1,000 subscribers. Then £13 a month for each further 1,000 or part. 30 days’ notice to stop.
Compare the plans →Not switched on for any pub yet.
A few fair questions
Before we start.
Do I need a long list to start?
No. You need the box on your site and something worth telling people. A short list of people who asked is better than a long one that did not.
Will it sound like my pub?
It is written from your own events and sent in your pub’s name. Nothing goes out until you have approved it.
How much work is it for me?
Approving a draft. I do the writing.
See what Waymark can do for your pub.
See a website made for your pub on a free, 20-minute call.