Your pub, clearly described.
Your name, location, opening hours and contact details in readable text. With the photos and facts you supply and check.
Google and search
Help more people
find your pub.
Your website, your Google profile and your details around the web. Working together to help people plan a visit.
A good website starts the job. Regular care keeps the information around it right.
See my website for freeFuller Google care from £200 a month.
Be there when they look
The visit often starts with a search.
Someone nearby is looking for somewhere to eat, a garden or a stop on their walk. Give them clear, current information to choose from.
82%of UK online adults used Google Search in May 2025.
Ofcom, Online Nation 2025 · UK online adults aged 18+ · Ipsos iris, p. 21 (PDF).
Built into every website
Give Google the right information.
Search engine optimisation, or SEO, starts with making your pub easy to understand.
Useful words for real people. The things your pub actually offers, in the place it actually is.
A menu on the page.
Food and drink people can read on their phone, with no PDF to download. Clear links to your menu, directions and booking option.
The search basics, built in.
Clear page titles, a list of pages for search engines and business details in a form they can read. I submit your site to Google for indexing.
One story, wherever they look.
Your website and Google profile should agree about who you are, where you are and when you’re open.
Fuller care with Bridleway and Highway
Keep your pub on the map.
Your Google Business Profile is the listing people see in Google Search and Maps. It needs care as your pub changes.
Hours that keep up.
Opening hours, holiday hours and the links to your website, menu and booking service, kept current.
Fresh news and photos.
Your new menu, quiz or live music, with the photos you send. Published with the access and approvals we agree.
Details that match.
I keep your name, address, phone number and website consistent on the main directories.
Connections close to home.
Each month I approach one or two relevant local websites about a link to yours: the village page, your brewery or a walking route. I ask; they decide.
Google says complete, accurate details help it match a business to relevant searches. Local results also depend on distance and prominence. Google’s local search guidance →
As the way people search changes
Useful information matters for AI, too.
People are also asking AI tools where to eat and drink. Clear menus, accurate hours and helpful descriptions give them better information to work with.
Google says the same SEO foundations apply to its AI search features: clear, readable text and accurate business details.
See what’s happening
A useful note.
Every month.
Every plan includes website reporting. Bridleway and Highway add the fuller picture from search and your Google profile.
On your website.
Visits and where they came from. Taps to call, get directions, book and open the menu.
From Google.
The searches your pub appeared for, with calls, direction requests and website clicks recorded by your profile.
A way to see what people did online and what needs attention. Clicks and direction requests are not a count of guests through the door.
Choose the cover you need
Start with the basics.
Add the regular care.
£0 setup. No VAT to add. A 12-month minimum, then a month’s notice.
Every plan, from Footpath
A website made for your pub.
The website search basics, website reporting, plus Google opening hours and the photos you supply.
See Website and care →Bridleway £200 a month
Your presence, looked after.
Everything above, with fuller Google profile care, directory details, local link requests and the fuller monthly report.
See Bridleway →Highway £300 a month
The same search care, with more.
All the Bridleway cover, alongside Highway’s wider services for answering guests and bringing them back.
See Highway →A few fair questions
Before we start.
Will this put my pub first on Google?
Not by itself. Nobody can guarantee first place. Google considers relevance, distance and prominence. I promise the agreed work, never rankings, visitor numbers, bookings or sales.
How do you get access to my Google profile?
You add me as a manager. You stay the owner of the profile, and I never need your Google password. We agree access and any approvals before work starts.
What if I don’t have a Google profile?
I help you claim an existing profile or create one, and guide you through verification. Google may ask you to prove that you run the pub. Its checks and approval are Google’s decision.
Does this include Google Ads?
No. This is care for your website and your unpaid presence in search. A Google Ads budget is not included.
Can you guarantee AI tools will recommend us?
No. Clear, consistent information and Google’s best practices are the groundwork. Each service decides what it shows, and inclusion is never guaranteed.
See what Waymark can do for your pub.
See a website made for your pub on a free, 20-minute call.